DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-12221

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
Journal Home
Volume Issue
Issue
Volume-4,Issue-5  ( May, 2018 )
Paper Title
The Study of Potential and Capacity of Medical Tourism Employees on Thai Traditional Massage and SPA Businesses in the Area of Bang Lamphu, Bangkok
Author Name
Narin Yuenthon
Affilition
Hotel and Lodging Business Management, Faculty of Humanities and Social Sciences, Suan Sunandha Rajabhat University
Pages
46-49
Abstract
This research is to study the potential and capacity of medical tourism employees on Thai traditional massage and spa businesses in the area of Banglumphu, Bangkok. It is a quantitative research using questionnaires as a research equipment. The data is surveyed by 165 stakeholders from owners and employees on Thai traditional massage and spa businesses in area of Banglumphu, Bangkok. The results is found that the potential of health-oriented tourism, and Thai traditional massage and spa categorized by backgrounds, economics, and society associated with experience and income, but also the connection between organization and its management truly have an impact upon the development of employees. Therefore, In a way, the analysis on the declining potential ofmedical tourism, and Thai traditional massage and spa and the yearn to improve service mind skill , in terms of knowledge, A more knowledgeable an employee is, the more desire an employee willing to develop his/her service-minded skills. Not only the erudite ones, but those who lack skills, character, and experience aspire to be better at service skill as well. Keywords - Potential and capacity, Medical Tourism, Health Tourism, Thai Traditional Massage, Spa business
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