DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-11481

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
Journal Home
Volume Issue
Issue
Volume-4,Issue-3  ( Mar, 2018 )
Paper Title
Consumer Buying Behaviour of Durable Goods: A Case Study of Bhopal
Author Name
Mir Javeed Iqbal, Pradeep Kumar Sharma
Affilition
Research Scholar, Commerce, Barkatullah University, Bhopal Professor, Govt. Hamidia Arts & Commerce College, Barkatullah University, Bhopal
Pages
79-82
Abstract
Consumer is the focal point of modern day business enterprises as the enterprises are operating in cut throat competition. In past, when it comes to consumer durable goods, they were considered as something meant for upper class of the society, but now the same are being used by almost every house hold. The purpose of this research is to investigate internal and external influences on consumer purchase decisions of people living in Bhopal District of MP. For this purpose a sample size of 500 people were collected through stratified random sampling technique. In order to fulfill the objectives of the research simple percentage analysis, mean score analysis and correlation analysis were used.
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