DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-10753

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
Journal Home
Volume Issue
Issue
Volume-4,Issue-1  ( Jan, 2018 )
Paper Title
The Conceptual Framework; The Relationship Model of Effective Performance of the Language Schools Entrepreneurs in Thailand
Author Name
Kraivutinundh, Wiwan, Netpradit Napawan, Awirothananon Thatphong
Affilition
Ph.D. Candidate, Faculty of Management Sciences, Lampang Rajabhat University, Thailand. Asst. Prof. Ph.D. , Department of Management Sciences, Ph.D. program in Management, Lampang Rajabhat University, Thailand. Asst. Prof. Ph.D. , Faculty of Business Administration, Maejo University, Chiang Mai, Thailand
Pages
73-76
Abstract
The purpose of research is to examine a casual relationship model of the effective firm performance of the Language School Entrepreneurs in Thailand. The sample, derived by means of multi – stage random sampling, consisted of the Language School Entrepreneurs in Thailand. There were five latent variables namely, Entrepreneurial Competency, Strategic Management, Competitive Scope, Innovation and Performance. The research is mixed both quantitative and quality research. The instrument for the quantitative research was a questionnaire on the five latent variables. Data was analyzed by descriptive statistics, using SPSS. AMOS to examine the casual relationship model. The qualitative research was in – depth interview. Data was analyzed by content analysis for interpreting and explaining the research to confirm the research. Keywords - Entrepreneurial Competency, Strategic Management, Competitive Scope, Innovation, Performance, Language School Business
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