DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-3,Issue-12 ( Dec, 2017 ) | |||||||||
Paper Title |
How to Leverage the “Pokémon GO” Phenomenon in Grabbing Business Opportunities | |||||||||
Author Name |
Ailie K.Y.Tang, Angus K. H. Tsui | |||||||||
Affilition |
Centennial College, an Independent College Established by The University of Hong Kong | |||||||||
Pages |
58-60 | |||||||||
Abstract |
This study, through the investigation of Pokémon GO, aims to introduce how a social phenomenon could evoke business opportunities. It also illustrates how to manipulate social trends to carry out promotional activities through real-life cases in various industries. Keywords - Mobile Apps, Business opportunities, gaming apps, retail management | |||||||||
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