Publish In |
International Journal of Advances in Science, Engineering and Technology(IJASEAT)-IJASEAT |
Journal Home Volume Issue |
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Issue |
Volume-8,Issue-3 ( Jul, 2020 ) | |||||||||
Paper Title |
Memetic Warfare or Pun Intended | |||||||||
Author Name |
Shema Bukhari | |||||||||
Affilition |
Assistant Professor, University College Bahrain, Kingdom of Bahrain | |||||||||
Pages |
66-70 | |||||||||
Abstract |
Memetic warfare has rapidly taken its root on social networking sites (SNS) as a means of effective communication, displaying strong cultural affinities. The current study is based on the communicative-spreadable-media quality of memes. Owing to the escalating political and military tensions between India and Pakistan, the SNS had a field day when the audience shared memes regarding the military tensions. The study uses Multi-modal Critical Discourse Analysis to examine the corpus of memes that appeared on different SNS platforms in February 2019; focusing the presentation, intensification, identification and implementation of memes. Keywords - Memes, Memetic Warfare, Modal Critical Discourse Analysis, Cultural Affinity | |||||||||
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