DOIONLINE 
DOIONLINE Publish In |
International Journal of Advances in Electronics and Computer Science-IJAECS |
 Journal Home Volume Issue |
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Issue |
Volume-4,Issue-6 ( Jun, 2017 ) | |||||||||
Paper Title |
Target Marketing using Data Mining | |||||||||
Author Name |
Ritika Pandey | |||||||||
Affilition |
Computer Science and Engineering, Bipin Tripathi Kumaon Institute of Technology, Dwarahat, Uttarakhand, 263653, India | |||||||||
Pages |
16-18 | |||||||||
Abstract |
Target marketing, a method of attracting customers who are considered likely to buy a product. In this paper, we propose a theoretical framework for gathering consumer data based on needs and preference; we also provide methods for discovering relationships between customers’ preferences. With rapid globalization and competition in the field of business, it is necessary to reinforce and redefine customer relationship. Today, customers are in charge so it is necessary that the business strategy is more customer-oriented. The main aim of this research paper is to customize the advertisement in such a way that ittargets a segment of the total customers’ base rather than the whole so as to convert potential buyers into customers. The idea is to use data mining techniques to identify the high-profit, high-value and low-risk customers. Keywords - Data mining, knowledge discovery, clustering, market segmentation. | |||||||||
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