DOIONLINE 
DOIONLINE Publish In |
International Journal of Advances in Electronics and Computer Science-IJAECS |
 Journal Home Volume Issue |
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Issue |
Volume-10,Issue-1 ( Jan, 2023 ) | |||||||||
Paper Title |
Integrated Online Advertising Platforms to Cross-Targeting Automation | |||||||||
Author Name |
Petcharat Srisuwarat, Smitti Darakorn-Na-Ayuthaya | |||||||||
Affilition |
1Department of Information Technology Management, Engineering, Mahidol University, Thailand 2Advisor, Department of Information Technology Management, Engineering, Mahidol University, Thailand | |||||||||
Pages |
71-75 | |||||||||
Abstract |
Abstract - This paper explored multi-advertising platforms for designing integrated online advertising platforms to auto-extract user types and reduce marketing operation time. Following that, Personally Identifiable Information (PII) such as email and phone number for the lead-qualified process to set conditions for publishing or expanding similar right targeting that improves agile marketing performance. A customer has been distracted by multiple advertisements. Therefore, the digital marketing measurement on a separate platform is not enough because the results have been redundant, and businesses have lost budget. As a result, this paper will define unique user cross-platforms to drive ROAS and automate lead-qualified processes to save operation time. Keywords - Marketing Analytics, Marketing Qualified Leads, Performance Marketing, Customer Journey, Integrated Marketing, Advertising Measurement. | |||||||||
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